Friday, December 18, 2009

U.S. House of Representatives Passage of C.A.L.M. Act Highlights Need for TV Volume Leveling

/PRNewswire/ -- SRS Labs (NASDAQ: SRSL) , the industry leader in surround sound, audio, and voice technologies, today announced their strong support for the Commercial Advertisement Loudness Mitigation (C.A.L.M.) Act, which was approved by the U.S. House of Representatives on December 16th. In conjunction with this measure, SRS TruVolume(TM), which is already being deployed in HDTVs, Sound Bars and Set-Top Boxes around the world, will effectively eliminate volume fluctuations forever.

The C.A.L.M. Act (H.R. 1084) confirms the need for a solution to volume fluctuation, which has afflicted TV-viewing for more than 5 decades. The act, which was introduced last year by Congresswoman Anna Eshoo (D-CA), aims to establish universal volume level standards for U.S. broadcast and cable companies that are enforceable by the FCC, resulting in a more consistent audio experience on a single channel or network.

If the bill passes and is signed by the president, it will be sometime before it is in force. Meanwhile, SRS TruVolume is immediately available for consumers via Sound Bars and HDTVs from popular brands such as VIZIO and Samsung, and within the recently announced stand-alone MyVolume(TM) Adapter. Additionally, a major MSO (Multiple System Operator) is set to announce this feature within its set-top boxes across North America, benefiting their subscribers and getting a head start on compliance with the C.A.L.M. Act at the same time.

SRS, which leads the industry in the development and implementation of key audio technologies for the TV market, recognized the need to develop an advanced audio leveling solution that would effectively protect consumers from the volume spikes that TV viewers have endured for decades.

SRS TruVolume is a comprehensive solution, that goes beyond addressing television programming on a single station or network, the focus of the C.A.L.M. Act, by effectively eliminating the volume fluctuations that occur during any possible viewing scenario, such as: channel-surfing, commercial breaks, Internet streaming, digital downloads, CDs, DVDs and Blu-ray content.

"Countless people across the globe enjoy quality television entertainment at the end of a long day, only to be blown out of their seats by dramatically inconsistent TV program and commercial volume levels," said Alan Kraemer, Chief Technology Officer for SRS Labs. "It's a problem that has stood firm for more than 50 years, and we applaud the efforts of the U.S. Congress to address the issue at the broadcast-end. Our revolutionary TruVolume solution will further complement the effort by completely taking care of the problem now at the point of delivery to the consumer."

While previous solutions existed that were designed to minimize volume fluctuations, they often exacerbated the problem or did very little to resolve it. SRS TruVolume is the most advanced audio leveling technology ever created, and is the first solution to accurately maintain the target volume level based on the human perception of loudness, without introducing any adverse side effects.

To discuss the merits of the H.R. 1084, an envoy from SRS Labs recently traveled to Washington, D.C. to meet with Congresswoman Eshoo's staff and reached agreement that the C.A.L.M Act and TruVolume have the capacity to work in tandem to eliminate volume fluctuation once and for all.

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